Thursday, March 1, 2012

Cox and WAVY Reach a Deal

Cox Communications and LIN Media, the parent company of Hampton Roads TV stations WAVY and WVBT, have reached an agreement on a new retransmission pact that will keep WAVY and Fox 43 on Cox's cable service.  The deal was reached just hours before the old agreement was to expire.

It's only the latest in a series of down-to-the-wire deals between local broadcast television and the cable TV industry.  In the past 12 months we've also had last minute agreements between LIN Media and DISH Network and between DIRECTV and Belo, WVEC's parent company. 

I've written earlier about how such disagreements came out of the 1994 Cable Television and Protection Act, which gave local TV the right to negotiate with the cable companies over retransmission rights.  However, a search of the Google News archive found an even earlier instance that also involved WAVY-TV 10.  In 1993, WAVY was blacked out to Cox Cable subscribers for three days until a new agreement could be reached.

On the web:
http://www.dailypress.com/news/breaking/dp-cox-wavy-agreement-0301,0,5847883.story

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