Spending for Father's Day gifts is expected to grow by about 10% this year, to an average of $117. That's the finding of the National Retail Federation, which surveyed nearly 9,000 consumers between May 2nd and 8th this year. The survey found the most spending will be on special events like golfing or eating out, electronics gear, clothing and sporting goods.
On its website, the National Retail Federation states that the survey is designed to gauge consumer behavior and shopping trends. I, however, suspect an ulterior motive. I theorize that more than a few Father's Day shoppers, upon hearing that the average Father's Day shopper spent $117 (a number which conveniently comes out before Father's Day,) will feel below average and be compelled to spend more.
The Father's Day sales upswing helps the holiday close the gap with its closest rival, Mother's Day. Americans spent an average of $152 on Mother's Day gifts this year, $35.00 more than for Father's Day.
On the web:
www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1381
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